ç֡ѧآТͧѧ [Media Monitor] Ѻ ٹ֡ɰʵͧ Ѵŧš֡ ͺ 12 ͧ: ÷ȹͧ (consumer) ͧ (citizen) 繡֡¡÷ءͧʶҹ÷ȹշ (ͧ 3, 5, 7, 9, 11 itv) 㹪ǧ 1 ѻ (1-7) ͧҾѹ 2550 ʹ 24 ɰʵ ŧóԷ 23 .. 2550 բͤ鹾ҡ֡ Դʹ
¡÷ͧ繼 ¡÷͡ë-Թͺԡ ҧ֡ ѡѡյ͵Թ úػ ӤѭѺҳ (rating) ͼŴҹâ͡ɳԹ 觵ͺʹͧªǹФдѺؤ
¡÷ͧ繾ͧ ¡÷ ֡ Фѹԧդس ;ѲҺؤ ҧ˹ѡͧͧǹ ҷԴªǹ Źªǹѧ
ػ¡ͧ繼繾ͧ繡þԨóҨҡѵػʧз ѡɳ ͧ¡
š֡ʶҹ÷ȹ 4 ͧ¡÷ȹͧ繼ҡͧ繾ͧ ͧ 7 82.6 % (7,587 ҷ/ѻ) ªͧ 3 66.7 % (6,699 ҷ/ѻ) ͧ itv 64.9 % (6,552 ҷ/ѻ) ͧ 5 63.6 % (6,411 ҷ/ѻ)
ʶҹ÷ȹ 2 ͧ¡÷ȹͧ繾ͧҡͧ繼 ͪͧ 11 86.8 % (8,123 ҷ/ѻ) ͧ 9 48.7 % (4,919 ҷ/ѻ)
Ҿͧʶҹ÷ȹ 6 ͧ ¡÷ȹͧ繼 · 57 % (5,561 ҷ/ѻ) з¡÷ȹͧ繾ͧ · 43 % (4,/200 ҷ/ѻ) ҹ
100 ҷբͧ͡ҡ¡÷ȹͧ˹ ¡÷ȹͧ繼 57 ҷ з¡÷ȹͧ繾ͧ 43 ҷ
ѪաѺ¡÷ȹͧ繼繾ͧ
繡Ңŷʴ֧Ѻ ѪաѺ ¹ӴѪ¡÷ȹͧ繼 繾ͧ ººѺǹ觼ʶҹ÷ȹЪͧ (Share of Audience) ¢ŨҡѷԨ (AGB Nielsen Media Research 2005-2006)
- ;ԨóҾءͧ ѪաѺ¡÷ȹͧ繼 դ 69.4 % зѪաѺ¡÷ȹͧ繾ͧ դ· 30.6 % 7 10 ͧٿշ ͡¡÷ͧ繼 з§ 3 ҹ鹷¡÷ͧ繾ͧ 5 10 ͡Ѻҡʶҹ÷ȹͧ 7 3
ѪաѺ¡÷ͧ繾ͧ
- ͧմѪ¡÷ȹͧ繾ͧ ҡشҧͧ 11 (89.6 %) Ѻǹ觼·ش 2.9 %
- зͧմѪ¡÷ȹͧ繾ͧ ·شҧͧ 7 (17.4 %) Ѻǹ觼ҡش 41.3 %
ѪաѺ¡÷ͧ繼
- ͧմѪաѺ¡÷ȹͧ繼ҡش ͧ 7 (34.1 %) ªͧ 3 (17.5 %)
зҼǹҡ (51.6%) ͡Ѻ¡÷ȹͧ繼㹪ͧ 7 Ъͧ 3 ҡҪͧ
ػ ͧҡʶҹ÷ȹ 6 ͧҤѰҢͧ 3 ͧʶҹշҤѰԹͧ ǹա 3 ʶҹҤѰҹҤáԨ͡ 觷ʶҹ÷ȹ 3 ͧѧ (ͧ 3, 7 itv) աôԹмԵ¡ͼẺ (consumer) Ӥѭ
բѧࡵʶҹ÷ȹͧ 5 繢ͧѰԧçҧСúçҹ鹡ѺմѪ¡÷ȹͧ繾ͧ¡ҴѪ¡÷ȹͧ繼 Ҩ繶֧úèѴ÷ȷҧͧõҴҡ 觼çҧͧѧ¡зͧ繼ҡ繾ͧ
㹢з ʶҹ÷ȹͧ 9 Ъͧ 11 մѪ¡÷ȹͧ繾ͧҡҴѪ¡÷ȹͧ繼 ªͧ 11 ҡ֧ 86.8 % зͧ 9 51.3 %
Ѻʶҹ÷ȹͧ itv ͡Դҡ˵ءóҷ 35 ͡üԵҧҾ աá˹Ѵǹ¡û 70% ѹԧ 30%(㹪ǧӡ֡繪ǧ ITV ѺԹԨ¨ҡŻͧ٧شѺҹʹ¡õѴǹ 70:30 ) ͡˹ѧǷҴѧ itv ʶҹ÷ȹ¡÷ͼẺ ͧҡҼ ҡ֡ҡѺ itv մѪ¡÷ͧ繾ͧ§ 33.8% Ѵǹ¡÷ͧ繼Ѻҡ֧ 64.9%зʶҹ÷ȹ itv դ§㹡üԵ¡÷ʹͧͺŻªҧáԨ ǹҧѺѡ˵ءԴͧ itv independence television ʶҹշդТͧԪҪվ зҧ繾ͧ㹼
Ѻʶҹ÷ȹͧ 7 Ъͧ 3 մѪ¡÷ȹͧ繾ͧҡ Ѻǹ觼ҡش з繶֧ ѴǹŔ ͧѺ¡÷ȹͧЪҪǤ ͧʶҹշ¡ 繾ͧ ٧ ѺѴǹ㹻ҳ 㹢з ͧʶҹշ¡ 繾ͧ ѺѴǹ㹻ҳ٧
ѴǹŹʴҧѴਹҡ觢;ԨóҤҴѪաѺ¡÷ȹ ¾Ҩҡ 100 ÷ȹշ ռҡ֧ 69.4 % ¡÷ȹͧ繼 з 30.6 % ¡÷ȹͧ繾ͧСҤ觢ͧ͡Ѻ¡÷ȹҡʶҹ÷ȹͧͧ繼㹪ͧ 7 Ъͧ 3
ŔͧҾ¡÷ȹͧ繼 : 繾ͧǹ觼÷ȹ շ ʶҹ÷ȹáԨ ӤѭѺ繼-кҴ 㹢зǹ˭ʹҷҧ֧лªǹ ҡҷоѲ 繾ͧ кѧЪҪء㹡þѲҵͧ ʹǹͧͧǹ Ҹó
..Ź ѵ ɰʵ ŧóԷ ֧ҷͧػ¹ôԹ÷շҹ кҹ Ҥ͡Ѻҹͧӹ֧֧š 㹢зշԹҤѰ ˹Ҫ բͨӡѴ駧ҳзѡ Ҷ١á¡ʷҧͧ ֧ʶҹ÷ȹԹ ҤЪҪ Third Party ҧǹҴҹɰԨ ѧ ͧ ѹ繻ѭͧ㹻 ͧ÷ȹ֡͡ҵͧѧ ռšԨ¾ ҹ˹ѧ ÷ȹҡش ֧ͧ÷ȹպҷӤѭ㹡þѲҤ þѲɰԨ ѧ ͧ ͧ
ʶҹ÷ȹҧͧ˹ҷ Ҹó ҡöԵ¡÷դسҾ ;Ѳ 繾ͧ ҨЪѡáԨ ѹ觢ѹ Ե¡÷ͧ繾ͧ 觹Ҩ˹ҷͧ÷ȹءͧʶҹ жѲ㹷ȷҧ þѲ Ӻҡ
ͧѧ ѴŹԸͼ ͧ ѧ繾ͧ 㹰ҹФӧҹͼ ѧš֡ ͧ价 Ŵ繻Ѩਡ Ѻͧ繤 ǡѹ Ũҡ֡Ҥ駹 繻繡֡ ;ѲҤسҾ зҧáѺ÷¡÷ȹ褹 з褹ͺ¡÷ ⨷˭㹡ûٻѧ ٻͧ ʹͧ ¡ѰդҨҡ͡ ʹäʹһШӪҵ
觷ѹ ҡҹ֡Ҥ駹 ͷ ͷͷ Ѻѧ¡ 70% Ŵѹԧ 30% ҡҹ ҡ繡Եͷӧҹ¡÷͡ѹóç ˹⨷ѹ ͼԵҹسҾѧ ͵ͧ١á ͵ͧШҡѰзع ҧ ֧աùӺ¹ҡ㹡ЧѺٻ俿 ҵͺ⨷зȷҧͤè ѧǔ
Ҿѹ ѴŹԸ͡þѲ(.) ֡Ҥ駹 ҨҤ 2 о ͧ 11 ͧ繾ͧҡҪͧ ա¡ 繾ͧẺ˹ ǡѹ ǹ¡÷աͧ繼 Һ 繼Ẻ˹ ǹ 繾ͧ ͧǪ ͤͧ֡ҵѸ ÷ȹ 硴١֧ç¹ ҧͧѧѺ з¤ͧ١ѧѺç¹ ÷ȹͧ¡Ѻ㹨ӹǹҡ 㹢з¡Ѻ蹡ͺ觷蹤¹͡þѲ ͧ Է ˹ҷ 繼˭
Ѩغѹ ءҧ ֡Ԩԡ ѧ ͧ¹仨ҡ աͧҧԹ繵ǵ ҡ§յ鹷ع ա֡Ԩ·кҧ ͪͻ ѻ 2-3 ӤѭѺ ù Թ
ͷء Ҹó ͧաá˹áԨ ѹ ҧѧ ;Ѳ㹷ȷҧè ÷ȹ Ǫ ͺ ˹§ҹ ͧõҧ ҧҹ ͧǷ ʹ ջª ʹ ժͧҧ ѧ ֧÷ ͧ 11 ʶҹ÷ȹ Ǫ ͺǔ |